As part of the Havas creative team appointed by IBM Watson, our mission was to elevate viewer engagement and extend the Grammy's footprint. We achieved this by leveraging IBM Watson to reveal hidden connections between Grammy-nominated artists. Using Watson's analysis of more than 14 million articles and bios on 19,000 Grammy-nominated artists, we discovered interesting and surprising connections.

Our ultimate goal was to help increase fan engagement, which The Recording Academy had been looking to improve in recent years through the use of an IBM Watson-powered solution.

My Role:

• Senior Product Designer

• Collaboration with creative director/UX/content strategists

• User Experience Journey Design / Research

• Product Design:
  - Overall page XD iterations
  - Satellite Module Iterations
  - Personalization Components
  - Onboarding Page Modules
  - UI

• Usability Testing