As a Senior Design Lead, I oversaw the design system rebrand for Carta, a fintech company providing an ownership and equity management platform. My ultimate goal was to create a visual system that reflected Carta's new brand tone of voice and exterior changes while also identifying the color system, as the company's design system heavily relies on semantic colors to convey their financial products.

Before diving into the design process, I worked with the Director of Design to solidify Carta's design system principles and determine key concepts to implement in the rebrand. From there, I led the design process collaborating closely with marketing and product stakeholders to propose project scope and a visual update plan. This involved an active research and user interview. I also provided design direction for the UI system and new layout design, ensuring that they reflected the new brand tone of voice and enhanced the user experience.

Role: Design Lead

• Rebrand Design Direction/ Design Process Management

• Project Roadmap / Concept Development Direction

• Collaboration with Engineers & Design Technologists

• Figma Operation

• Product Design Template Setup